How We Work

Our people-centred, scientific approach underpins every project’s success.

Every innovation project we work on is unique, in its technology, stakeholders, commercial environment, and regulatory demands. There’s nothing else quite like it. But we’re primed for the challenge. Through thousands of projects over our 25-year history, we’ve identified fundamental strategies that will make the project a success. These strategies are embedded deep in our culture, in the extraordinary knowledge and experience we’ve amassed, and in the specific approach we’ll apply to each challenge.

People-centred approach

New technology is a vital component of innovation, with transformative potential. But effective technology deployment depends on fully understanding the market opportunity and the people that will experience novel technologies.

People-centred design is a CDP foundation stone, enabling us to challenge category norms while staying grounded in mass-market reality. For the end user, it means intuitive experiences that delight and improve lives. For our clients, this translates into commercial success.

 

End-to-end innovation

Innovation opportunities are often complex and multifaceted, requiring a wide range of disciplines working together to succeed. Mutual understanding and seamless communication between these specialists are essential to make the most of project opportunities and to quickly resolve problems.

That’s why we’ve created an end-to-end capability, to deliver better outcomes, increased confidentiality and streamlined program management.

 

Team working

Partnership and teamwork across disciplines are embedded deeply in our culture, because you never know where the best ideas will come from. Integrating seamlessly with our clients’ teams, our projects have a flat and empowering management structure that breaks down barriers and allows new ideas to flow.

We’re one of a small number of pioneering companies that’s 100% owned by our employees. For each project we build a team of employee owners that’s committed to solving your challenges and seeing the project through to success, from conception to launch.

 

Innovation built on experience

While our projects are diverse, we specialise in a focused number of market sectors where our employee owners have deep technical knowledge, understand the commercial landscape and the challenges your industry faces. Because our team includes dozens of globally recognised industry and technology leaders, it is certain we’ll look beyond the brief in order succeed.


Potential Realized

To get the best outcome we build people-centred, evidence-based innovation programs, using our Potential Realised methodology. Proven over thousands of projects, it optimises the steps in the innovation journey to ensure we deliver compelling, technically accomplished products and services that serve valuable consumer, patient and industry needs, all while minimising the time to market.

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Gradcracker Limited, October House, Long Street, Easingwold, York, YO61 3HX
01347 823822 | info@gradcracker.com | Company registration number: 6370348
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