Welcome to the Smedley Group Hub

Led by CEO and founder - Rob Smedley, we are a team of F1 engineers and data scientists, passionate about bringing F1 expertise to lowering barriers of entry to motorsport and bringing data-powered insights to a new audience of sports fans.

We design, engineer, and manufacture an electric racing kart ecosystem that radically lowers the cost of participation compared to internal combustion.

We also offer sports brands a powerful new way to engage with their fans through advanced data-powered insights by delivering impactful, genuine insights that inform, educate and entertain.

Come and join us if you want to apply first principles thinking in a fast-paced environment while making a difference.

We recruit from most STEM disciplines.

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The facts

Founded by former Ferrari and Williams engineer Rob Smedley, who was motivated to make a systemic change to motorsport by broadening and diversifying the grassroots.

Using data analysis and simulation methodologies developed in Formula One we identify and develop top talent diverse talent globally.

We run electric karting championships in the UK & overseas, so there are plenty of opportunities to travel

As small but fast-growing business, there’s an opportunity to work across lots of different projects, from operations to software.

Hundreds of students have Followed us on Gradcracker.

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