Added: Over a year ago by Reckitt
We work to see a cleaner, healthier world. This means working with and seeking out partnerships and organisations that share our pursuit to operate in responsible and sustainable ways.
In an effort to make operations more sustainable and protect our planet, Reckitt, a global consumer products company, signed a pledge with Ad Net Zero to further industry alignment in decarbonising ad operations.
This pledge is the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero. As a member of Ad Net Zero, Reckitt intends to continue leading the way to promote practical steps in combatting climate change.
In addition, Reckitt has already reduced absolute carbon in its operations by 66% and is already purchasing 100% renewable electricity in its manufacturing, with its own ambition of reaching net zero by 2040.
Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer at Reckitt said, "At Reckitt, our ambition is to be net zero by 2040, because we understand the impact that climate change is having on everybody’s health, our lives and our world. Our ambition covers everything we do, reducing the carbon footprint of our factories, our brands, and their communications."
John Osborn, Ad Net Zero USA Director, said: “As Ad Net Zero expands internationally, it's vitally important to have the collective support of significant advertisers, agencies and media owners in the US market. This move by Reckitt demonstrates real leadership, joining with other big businesses in collaborating to tackle the critical issue of climate change that we all face.”
Reckitt joins global advertisers and media owners who have committed to rolling out Ad Net Zero internationally, including Unilever, Google, Meta, dentsu international, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP, Sky and Pubmatic.
Ad Net Zero, launched in November 2020, aims to achieve collective industry alignment to reach real net zero carbon emissions from the development, production and media placement of advertising in the UK by the end of 2030 through industry membership and to extend this decarbonisation ambitions internationally.
Through research and development by the Advertising Association's Climate Action Groups, they formulated a partnership-driven plan to help businesses reduce their carbon emissions.
The Ad Net Zero action plan includes:
