Our Strategy

The world is changing. This is how Mace is responding.

From the beginning Mace has been shaped around a clear purpose. For over 30 years we have pursued a better way – challenging ourselves to dream bigger, transform and innovate.

As the world around us changes and new challenges arise, we believe we have a greater responsibility than ever before to create opportunities for communities to thrive, and we have a role to play in doing so sustainably.

Our 2026 Mace Business Strategy outlines our ambitious plans for the next five years as a purpose-driven business committed to leaving a lasting legacy for people and the planet.

To redefine the boundaries of ambition
We're making sure that at the heart of everything we do, there’s a purpose that drives us: 'To redefine the boundaries of ambition'.


We're living out our purpose through three strategic priorities. Pursue a sustainable world. Grow together. Deliver distinctive value. Our unwavering focus on these grounds our purpose in the actions we take every day. 



The built environment holds many of the keys to a sustainable world, but bold action is needed – and fast. In an industry that’s been slow to adjust, we’re taking a lead – committing ourselves to bigger, bolder goals.


Our people are the heart of our business. While we share ambitions as a collective, we also have ambitions as individuals. The same is true for all the other people that our work touches. We empower and encourage each other, our clients and everyone we work with to embrace challenge and look beyond the boundaries of today.



Results for clients. Service excellence. These goals drive every Engine of our business. We never stop challenging ourselves to innovate, improve and exceed expectations. This means we’re not only creating a more resilient and competitive business, our people are also leading and transforming our industry.

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01347 823822 | info@gradcracker.com | Company registration number: 6370348
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