Work Placement / Internship

Mini UK, Farnborough - Mini Digital Marketing - 13 Month Placement (July 2022)

Farnborough, Hampshire.

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We be­lieve in cre­ating an envi­ron­ment where you, our placement student, can learn and develop dur­ing your time with us and where you are giv­en your own ar­eas of responsibilities from the start. Our experts and mentors will treat you as part of the team from day one; encour­aging you to bring your own ideas to the table and to give you the opportunity to show what you can re­ally do.

BMW Placements

What would you think? Apply now.



The MINI marketing team is responsible for all digital marketing, national advertising, social media, and CRM (customer acquisition and loyalty). Working with a multi-million £ budget, all marketing activity is focused on supporting the delivery of annual sales target through the generation of enquiries. The team works with large marketing agency teams to deliver the annual marketing plan via a number of campaigns and model launches. This is a dynamic, busy and fun team – with a work hard, play hard attitude.

Whilst MINI is part of the BMW Group, it has a very separate brand identity and the smaller MINI marketing team works autonomously from BMW. Everything from dress code to office environment is reflective of the MINI brand. Being part of a small marketing team offers you the opportunity to get involved in many aspects of the marketing mix and the team structure allows you to take full responsibility for digital projects in addition to supporting the wider National Communications team.

What will you be doing?

Assist the MINI Digital Marketing team with the following tasks:

  • Promote MINI products and services online
  • Contribute to the weekly MINI Retailer network communications
  • Manage the national MINI.co.uk website including content creation and product communication
  • Optimise MINI.co.uk using a range of insight tools including customer feedback mechanisms
  • Enhance user experience across all digital channels for MINI
  • Collaborate with the MINI Communications team to ensure effectiveness across marketing campaigns
  • Manage MINI Retailer websites
  • Work with MINI Financial Services to ensure MINI has an effective online presence – including assisting with the promotion of finance offers
  • Work with the MINI Events team to ensure the best possible digital presence at all major events
  • Construct agency briefs for online content generation
  • Compile presentation slides for the Global Brand team and for MINI stakeholder meetings
  • Compile key information for the Quarterly Briefing document that is distributed to the agency partners
  • Support the management of the MINI online configurator
  • Get involved in projects outside of the job role – allowing you to have input into wider parts of MINI and the BMW Group

Qualifications and Experience

  • Currently studying for a degree in Business/Marketing or associated area with a predicted grade of 2:2 or higher.
  • A well rounded individual who has a good mix of numerical and creative skills.
  • A willingness to understand and use new technology and systems.
  • Excellent written and verbal English language skills, particularly grammar and spelling.
  • Able to use strong interpersonal skills to influence and negotiate with agencies, internal stakeholders and brand partners to deliver projects.
  • Ability to manage multiple deadlines and tasks and take responsibility for their own time management – well organised.
  • Strong attention to detail to provide considered feedback to agencies and colleagues.
  • The ability to clearly understand the MINI brand tone of voice and creative style in order to provide relevant feedback and input on projects.
  • Useful to have a driving licence and vehicle, but not essential to fulfilling the role.
  • Excellent IT skills.
  • Team player, helpful, can-do attitude.

Did you know…

Farnborough is home to our BMW, BMW Motorrad, MINI, ALPHERA and Alphabet National Sales Centres. We’re proud of our office environment and achievements.

We offer a modern way of working with an empowering office culture, some aspects of which include:

  • Our work persona shift – being yourself is effortless and so increases efficiency and reduces wasted energy. For this reason we allow our employees to express themselves through the way they dress.

  • Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.

  • The opportunity to get involved with our continued support to our house charity with a variety of fundraising events throughout the year.

  • Throughout our offices there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement.

Why choose us?

  • Great Pay – a competitive annual salary of £18,500, 27 days’ holiday (pro rata to your contract) and a pension scheme.
  • Rewarding Work-Life Balance – contracted working hours are 37.5 hours a week, helping you develop a fulfilling work-life balance.
  • Exciting Additional Benefits - throughout your placement you will be supported by our experts and have the opportunity to enjoy other employee benefits.

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Job ID Number: 210002BP
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Opportunity Overview

  • October 31st, 2021
  • £18,500 + benefits
  • 2:2 and above (expected)
  • 13 Months
  • Farnborough
    (Show map)

Preferred Disciplines...

  • Computer Science
  • Cyber Security
  • Data Science
  • Hardware
  • IT Architecture
  • Information Technology
  • Robotics
  • Software
  • Systems
  • Telecommunications
  • Web Development

Also Accepting...
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