Before you start drafting the application, you should do the groundwork. Split this into two tasks: commercial and legal research, followed by competencies and skills.
Commercial and Legal Research
a) Legal graduate recruitment websites – these are a fantastic resource as they allow you to compare law firms by practice area or sector. Frequently the information is provided by current trainees, which provides an honest insight into the culture and ethos of the firm.
b) Law firm website – after you know which firm you’re applying to, next head to their website. It’s here that you can get to grips with the firm’s business. Identify their practice areas and sectors – which of those interest you most? What markets are relevant for that firm?
c) Microsites – lots of firms now have microsites, commenting on important cases or market trends. Reading up on these topical blogs is a great way to show your interest in the firm and commitment to that area of law. Bristows, for example, have some useful sites on the UPC, Competition & IP and the Cookie Jar.
d) Legal news – whether it’s a legal blog or a news website, these resources are useful for staying up-to-date with the legal industry, as well as alerting you to pivotal cases and deals. If you find any firm-specific-stories interesting, it’s good to weave them into your application.
e) Case law – if you're interested in life sciences litigation, for instance, search case law databases to see which firms were involved in which cases. If you don’t have access to subscription services, BAILII.org is a fantastic free resource for case reports.
Competencies
You can do all the research in the world to show your legal knowledge, but the law firm is ultimately interested in one thing: you! To show them that you’re the candidate they’re looking for, you need to identify which competencies and skills they value and illustrate how you’ve demonstrated them.
To do this, you could go through the law firm’s website and jot down all the buzzwords; what have you done that shows these traits? Consider your work experience, projects at college, societies at university, volunteering, or even a challenge you’ve overcome – you’ll have a wealth of experiences to draw upon. Any example of how you’ve demonstrated a skill or trait is fantastic as it makes you stand out from the crowd.