Brands, Marketing and Experience Internship Scheme
Brands, Marketing and Experience Internship Scheme
Business, Analytics, Marketing, Data Science.
Where creativity, customer insight, and technology meet growth.
BMX brings together the capabilities that help Lloyds Banking Group understand customers, build distinctive brands, and create excellent experiences.
Think finance isn’t for you? Think again.
From cracking code to crunching data, from finance to green ideas, this is where you get to change up the status quo.
We’re here to drive customer growth by crafting excellent end-to-end experiences, connecting brand, marketing, design, customer insight, data and technology to turn great ideas into meaningful customer and commercial outcomes.
And we’re constantly evolving. From AI and predictive decision-making to experience design and performance optimisation, we’re developing the capabilities that will shape the next generation of customer experiences.
8 weeks. Real impact
Your internship will place you in BMX – gaining a 360° view of how marketing builds value and creates impact.
You could be working in:
Insights, Planning & Effectiveness: turning customer and market insight into smarter decisions and identifying opportunities for growth.
Group Brands & B2B: building distinctive, experience-led brands and creating partnerships that deliver for customers and the business.
Experience Design: designing, testing and evolving experiences that improve customer outcomes and drive growth.
Consumer Marketing: creating connected, customer communications and campaigns that reach millions of customers and turn engagement into action.
What your work could look like
Turning customer insight and data into ideas and opportunities.
Helping create campaigns and experiences seen by millions of customers.
Working alongside strategists, designers, data specialists, technologists and agency partners to bring ideas to life.
Testing, learning and optimising activity to improve customer and commercial outcomes.
Exploring how new technology and AI can help us create smarter, more relevant experiences.
The skills you’ll develop
By the end of the internship, you’ll have gained real-world experience in being:
Customer-led: using insight and understanding to see opportunities through the eyes of our customers.
Commercially minded: understanding how great customer experiences can contribute to growth.
Creative and curious: bringing fresh thinking, asking great questions and experimenting with new ideas.
Data and digitally confident: using data, technology and AI to inform decisions and create better experiences.
Collaborative: working across different disciplines and bringing diverse perspectives together to solve problems.
Adaptable: learning new skills and embracing new ways of working as technology and customer expectations evolve.
Support to succeed
You’ll get:
On-the-job training in brand, marketing and experience design.
A culture that values creativity, experimentation and continuous feedback.
Requirements
What you need to apply
Be in your penultimate year at university.
While we do not require a set projected minimum degree achievement, we strongly recommend the ability to be able to demonstrate sound knowledge, understanding and technical skills aligned to the role. Some aspects of this, alongside behaviours and values, will be assessed through the application process.
We cannot sponsor visas.
Creativity, curiosity, and a genuine interest in marketing and customer experience.
Strong analytical skills and a willingness to learn new digital tools.
Locations
This scheme is based in Edinburgh. With our hybrid working policy, all colleagues are expected to spend at least two days a week in the office.
Opening and Closing date
Applications for the BMX Internship Scheme will open on 3rd November 2026 and close on 31st January 2027.
Our schemes may close early if we receive a high number of applications, so it’s best to apply as soon as possible.
Our application process is designed to help you shine. We want everyone to feel they belong and can be their best, regardless of background, identity, or culture.
