About Us

Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.

Growth is the defining characteristic of successful organisation and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits that are above the industry average. Some of our clients are Ford, HSBC, Kelloggs and ASDA. We deliver:

  • Data strategy, harmonisation, and visualisation.
  • Advanced analytics and modelling, including MMM, attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, war gaming and forecasting.
  • High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.

The facts

We’re a leading marketing effectiveness and foresight consultancy.
We’re a global business with regional headquarters in London, New York, and Singapore.
We offer rewarding careers in analytics, business development, consulting, data science, technology and more.
We’re part of WPP, which means we have access to a network of 100,000 people in 110 countries.
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