About Us

Born in the white heat of Formula 1™, we’re an engineering-led, data-driven consultancy that builds solutions for complex, high value challenges.

PurpleSector applies the principles behind F1™ performance into wider industry to unlock competitive advantage.

Built on senior experience within leading Formula 1™ teams, our approach was first proven at national scale in 2020 with the UK's Ventilator Challenge, helping deliver the equivalent of 23 years of UK ventilator production in just 12 weeks.

Today, through Industrial Racecraft™, we help organisations solve complex challenges, build data-driven decision engines and develop the capabilities needed to move faster and sustain improvement.

Where there’s complexity, there's performance waiting to be unlocked.

We live in a world where many systems have grown beyond human comprehension and control. Hidden weaknesses and data white-noise lead to these systems performing short of their potential which causes unnecessary pressure on margins and profitability.

We use cutting-edge technology to decode this complexity and find the signal in the noise. Then we work alongside teams to develop real-world solutions that drive efficiency, impact, and a culture of continuous improvement.

PurpleSector is geared to deliver performance gains in weeks, not months.

The facts
PurpleSector is geared to deliver performance gains in weeks, not months.
Our mission is to decode complexity, unlock efficiency, and deliver measurable results at race pace.
We use F1™ derived tools, technologies and techniques to solve complex, high value challenges.
We're a team of over 60 engineers and data scientists.
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Gradcracker Limited, October House, Long Street, Easingwold, York, YO61 3HX
01347 823822
info@gradcracker.com
Company registration number: 6370348