Work Placement / Internship

BMW Financial Services, Farnborough - Marketing -13 Month Placement (July 2022)

Farnborough, Hampshire. Open to all STEM.

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We be­lieve in cre­ating an envi­ron­ment where you, our placement student, can learn and develop dur­ing your time with us and where you are giv­en your own ar­eas of responsibilities from the start. Our experts and mentors will treat you as part of the team from day one; encour­aging you to bring your own ideas to the table and to give you the opportunity to show what you can re­ally do.

This placement will be working within the dynamic Marketing Department of BMW Group Financial Services.  BMW Financial Services (GB) Limited was established in 1996 to handle wholesale, retail and fleet financing for the BMW Group. Based in Farnborough, Hampshire, it exists to support the sales of all BMW Group products in the UK and provide retailers and customers with bespoke funding solutions and a range of insurance products enabling customers to access the whole BMW Group range (BMW, MINI and BMW Motorrad).

BMW Placements

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In addition this role will also be working with the award winning ALPHERA Financial Services which is the BMW owned independent finance company, offering finance for non-BMW and MINI products. ALPHERA Financial Services also is responsible for Rolls-Royce Motor Cars Financial Services and Aston Martin Financial Services in the UK.

What will you be doing?

  • Brief BMW Group Financial Services marketing agencies for the update of existing assets or creation of new marketing materials    
  • Ensure that all marketing material is regulatory, legal and Corporate Identity (CI) compliant
  • Support creative, brand and overall effectiveness review of projects and campaigns to ensure optimum results, good customer outcomes, generate leads and comply with CI standards and guidelines
  • Work closely with the Insurance Solutions team at BMW Group Financial Services in all aspects of marketing, communications and product collaboration
  • Forge strong relationships with our Insurance providers, including attending and contributing to monthly and project meetings
  • Assist in the development of materials across all marketing channels for ALPHERA Financial Services, review and approve artwork, liaise with other Financial Services (FS) teams
  • Create and publish ALPHERA communications and bulletins for the Partner network
  • Support of website content and functionality, as well as improvement of Customer Journey and User Experience (UX) across all BMW FS Group websites
  • Liaise and co-ordinate with internal departments within BMW Group FS and external suppliers/partners as required
  • Support with cost centre control for budgeting, including reporting and administration

Qualifications and Experience

  • Studying for an undergraduate degree level in general Business, Marketing or STEM and on track to achieve a 2:1 or above
  • A good working knowledge of Microsoft Office
  • Strong numeracy and literacy skills where accuracy and attention to detail is key with excellent verbal and written communication skills
  • A self-starter with the ability to work on their own initiative
  • An outgoing personality is key as you’ll be expected to interact and network with all areas of the business both within BMW Group FS and also our sales colleagues in BMW Group UK and at times represent the marketing department in meetings with other areas of the business
  • Enthusiasm and passion for marketing, including the ability to identify new opportunities and trends e.g. use of digital & social media

Why Choose Us

  • We pride ourselves on being able to offer placements full of responsibility, opportunities and a high level of exposure across the business
  • You will receive a full induction as well as on the job coaching, mentoring and personal development supported by our experts
  • Develop and gain a strong grounding in: accountability and responsibility, organisation, communication and relationship skills
  • Be the point of contact for management of Marketing agencies and providers
  • Be given the Autonomy to lead and manage projects end to end
  • Achieve comprehensive understanding of Agency and briefing processes
  • Management of digital platforms and understanding and use of Content Management Systems
  • Participation in company events e.g. PGA Championship, Motorcycle Live, Broker Forum
  • Opportunity to input into creative projects and national campaigns e.g. social media
  • SAP training – Purchasing tool for raising Purchase Orders
  • SAF – accreditation in Specialist Automotive Finance

Did you know?

Farnborough is home to our BMW, BMW Motorrad, MINI, ALPHERA and Alphabet National Sales Centres as well as BMW Group Financial Services. We’re proud of our office environment and achievements, we offer a modern way of working with an empowering office culture, some aspects of which include:

  • Our work persona shift – Being yourself is effortless and so increases efficiency and reduces wasted energy. For this reason we allow our employees to express themselves through the way they dress.
  • Flexible working hours - Working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance not burnout through focusing on output not attendance.
  • The opportunity to get involved with our continued to support to our house charity with a variety of fundraising events throughout the year.
  • Throughout our offices there are open creative spaces which hold facilities such as Ping-Pong tables to encourage innovation and employee engagement.

Why Choose Us?

  • Great Pay – A competitive annual salary of £18,500, 27 days' holiday (pro rata to your contract) and a pension scheme.
  • Rewarding Work-Life Balance – Contracted working hours are 37.5 hours a week, helping you develop a fulfilling work-life balance.
  • Exciting Additional Benefits - Throughout your placement you will be supported by our experts and have the opportunity to enjoy other employee benefits.

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Job ID Number: 2100030D
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