In 2021, Reply launched ‘Reply to the Earth’, an internal programme aimed at leading Reply towards a greener and more sustainable future. The programme includes various communication initiatives and activities and is spearheaded by Reply employees.
Through Treedom, Reply began planting its own forest in 2020. Thanks to the continued commitment of Replyers and their involvement in internal initiatives, the forest is steadily growing in many countries around the world. A counter on the Reply page on Treedom keeps track of Reply’s tree-planting journey.
In honour of the Perseverance landing on Mars, we asked our Replyers to walk all the way to the red planet, 172.3 million km - and they made it! For one month, Replyers have counted their steps and together we’ve accomplished our mission. We became fitter, healthier, more active, and got a lot of fresh air. As a reward for the participants’ great commitment, we planted even more new trees in our Treedom forest.
Earth Day was founded in 1970 when thousands of people came together to speak up and demand cleaner air and water. In 1990, Earth Day became global, and nowadays 1 billion people worldwide participate in the movement each year. We also love to contribute, together with the joint force of our Replyers, to the launch of a different internal initiative each year, such a an Upcycling Challenge.
Every year, Reply hosts numerous events with various promotional materials including roll-ups and banners. We upcycle this material into a series of limited-edition Reply gifts such as wallets, laptop bags, and much more.
After many years, we’re retiring the large Reply letters displayed outside our Milan office. But instead of simply throwing them away, challenged Replyers to come up with recycling ideas, which resulted in some great ideas, as well as some useful and unique pieces.
Gadgets, gifts and creative packaging keep the Reply spirit alive. But we pay great attention to the materials and manufacturing processes we use. From reusable water bottles to organic cotton T-shirts to packaging using from recycled materials, we put sustainability at the heart of everything.