We are a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.
For decades, we have built our business on meeting the preferences of adult smokers with leading cigarette brands, superior products and market-leading innovations.
That remains the case today because cigarettes are still at the core of our business. They continue to be used by millions of adult smokers, despite the well-known health risks of smoking.
However, our world is changing.
It is widely accepted that most of the harm associated with tobacco is caused by inhaling the smoke produced by the burning of tobacco. That is why we are dedicated to the development and sale of alternative tobacco and nicotine products that don’t burn tobacco.
An unprecedented confluence of technology, societal change and public health awareness has created a unique opportunity to make a big leap forward in our long-held ambition to provide our consumers with potentially reduced-risk products.
With our global scale and the strength of our commitment, we are perfectly positioned to capitalise on this ambition – contributing to what we’re calling Transforming Tobacco: providing adult consumers with more choice, more innovation and potentially less risk.
We believe that by providing a range of high quality, innovative products, many millions of smokers will increasingly make the choice to switch.
Today, our portfolio of cigarette brands is complemented by a growing range of potentially reduced-risk products, which include:
