Our Journey

  • 2010
    The site went live in May with a few hundred games from 26 publishers. We launched with a penny game sale and within the first few hours we were surprised by the initial rush of customers from Japan and India. This was the moment we knew we had to think global instead of going with our initial strategy of focusing on Europe first.
  • 2011
    We launched Version 2.0 of the store website and offered three free games for one day in The Sun newspaper reaching almost 7.5 million people.
  • 2012
    In July, we acquired global gaming community platform, Playfire, deepening our relationship with gamers worldwide.
  • 2013
    We sponsored the Golden Joystick Awards for the first time and gave everyone who voted a free game to boost participation. It worked. We delivered a record breaking 10 million votes by the public.
  • 2014
    Our proprietary digital trade-in technology was patented in the US allowing customers to trade-in their games on the store at the time.
  • 2015
    We teamed up with Nintendo to offer digital Wii U and 3DS titles on the store with games such as Super Mario Maker and The Legend of Zelda: A Link To the Past making it into the catalogue on launch day.
  • 2016
    To coincide with the launch of our new look website (V3.0) we unveiled our new logo and brand identity. The Alf lost his body but he looked fresher and modern for 2016.
  • 2017
    We bagged our very first Retail Week Award and made it to the Top 30 Growth Retailer of the Year list. In March, two big technical projects were launched: our first local language website in German and our new community platform.
  • 2018
    We partnered with Ubisoft to introduce automatic Uplay key redemption allowing our customers to redeem their games quicker and adding an extra layer of security.
  • 2019
    2019 started with an announcement from our Publishing arm that GMG was partnering with the legendary Stainless Games, the developers behind Carmageddon, to launch a new IP - ShockRods this summer.

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