We are a financial services group focused on retail and commercial customers – with millions of customers in the UK, and a presence in nearly every community.
It is our role to help businesses and individuals, while making a positive contribution to the communities in which we operate.
Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.
Our mission is everything. It’s what drives us, what makes us different and defines how we profitably grow. It’s how we’ll create a future where our planet is cared for, people feel safe and included, and businesses and communities can thrive.
We serve millions of individuals, families and businesses, big and small, every day. This means we’re better placed than anyone to make the way that we spend, save, borrow, invest and protect what matters, a force for good.
We will lead in the bold decisions we make as a business, from where and how we invest, to the products and services we offer, to the workplace we create. We will search for new ways to work with people, communities and businesses, to always evolve with their needs. And we will never stop innovating to make sustainable, ethical choices easy and rewarding.
With restless energy for positive change, we are reshaping financial services so they’ll work for Britain, for generations to come.
Building on our strong foundations, our strategy aims to transform the business and create higher, more sustainable value.