Whether it's reducing food waste by using perfectly imperfect fruits that were destined for landfill, planting wild flowers to encourage bees which pollinate our ingredients, supporting mental health groups and under-funded artist communities or ensuring the peaceful co-habitation of desert elephants and local people in Namibia. We are always looking for ways we can help the planet and society.
Our commitment includes designing 100% of our packaging to be recyclable, compostable, biodegradable, or reusable, ensuring that it aligns with environmentally friendly practices. Furthermore, we are dedicated to sourcing 100% of our paper, cardboard, and sticks from responsibly managed forests or from recycled materials, thus minimising our impact on deforestation. Moreover, we have made a pledge to eliminate the use of plastic novelties in all our children's products, further reducing plastic waste.
We also aim to materially reduce waste from our factories by ensuring that the majority of the waste generated is either recovered or recycled, contributing to a circular economy. These goals underscore our unwavering commitment to sustainability and our ongoing efforts to minimise our environmental footprint.
We have the No. 1 plant based iced treat brand in the world.
Our sticks are sourced from a supplier who is certified either by the PEFC (The Programme for the Endorsement of Forest Certification) or the FSC depending on the country. This means the original logs the sticks come from are traceable to sustainably managed forests and 100% compliant with regulations that ensure respect for the highest ecological, social and ethical standards.
We are committed to sourcing all our palm oil responsibly and sustainably. As a member of the Roundtable on Sustainable Palm Oil (RSPO) we support and endorse its Principles, Criteria and Shared Responsibility goals.
We continue to make progress on bold new recipes, healthier choices and plastic reduction, while executing a robust and holistic ESG strategy.