Our Mission, Vision and Values

Our Mission

We have an ambition to become the leading passenger transport partner across Europe. In order to do this, we are committed to:

  • Delivering excellent customer service every day.
  • Delivering services that are increasingly more sustainable and putting the environment at the heart of everything we do.
  • Running our businesses and operations as efficiently as possible so that we can continue to improve and grow.
  • Creating a work environment in which our colleagues can thrive and feel we are each making a difference.

Our Vision

Our vision is to help shape a future where passenger transport is considered the best choice. We will do this by working in partnership with passenger transport authorities and municipalities across Europe to create sustainable transport solutions that cater for the way we live today, and tomorrow.

Our industry has a very real role to play in transforming our towns and cities and helping to address the climate crisis. At Arriva, we want to see:

  • A future where people choose to leave their cars at home.
  • A future with less congestion on our roads which encourages more use of public transport and active travel.
  • Cleaner air for the next generation.A future where we work alongside our partners to innovate and deliver greener alternatives for a more sustainable future.

Our Values

Arriva is a people focussed business. In every part of Arriva, our people deliver high standards of customer service and work together to demonstrate kindness, determination and resilience.

Our values were created by Arriva people. They guide our actions and the way we work, helping to reflect and shape our culture. They focus on caring, integrity and making the difference.

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Gradcracker Limited, October House, Long Street, Easingwold, York, YO61 3HX
01347 823822 | info@gradcracker.com | Company registration number: 6370348
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