Vision, Mission & Values


  • To be the global provider of choice for the world’s most advanced ejection seats, crashworthy seats and associated safety systems.


  • 100% Confidence: We continuously improve our products, so all those who use them do so with 100% confidence.
  • Earn Lifetime Loyalty: We earn customers’ lifetime loyalty and ensure they never have cause to consider an alternative.
  • Invest In Capabilities: We invest for the long term to advance the capabilities of our people, systems and processes.
  • Provide Best Value: We provide our customer with best value products and services on time, with zero quality escapes.


  • Professionalism: Always achieve the highest possible standards in every task.
  • Understanding: Be sympathetically aware of others’ viewpoints and work to comprehend why they might conflict with yours.
  • Teamwork: Eliminate functional silos. Align all activity with strategic objectives. Be honest, open and factual.
  • Humility: Understand when we are wrong and why. Use failure positively in everything we do.
  • Accountability: Accept responsibility for addressing issues. Highlight problems but work proactively to resolve them.
  • Integrity: Act honestly, ethically and without prejudice with everyone all the time.
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Gradcracker Limited, October House, Long Street, Easingwold, York, YO61 3HX
01347 823822 | | Company registration number: 6370348
© 2007 - 2023 Gradcracker Limited
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