There were several things that attracted me to Capital One – the opportunity to get involved in data-driven decision making, the flexible working hours and the fact that I’d get to live and work in Nottingham.
I joined the Marketing and Acquisition team in November 2016, looking after the Direct Mail channel. I’ve been promoted twice since I joined and am now a Strategy Analyst Manager. My biggest highlight so far was when I was part of a project that involved switching our third-party data supplier. The project led to a 500% increase in new business via the Direct Mail channel.
The response model I built determined who would be mailed and when. I’ve been really impressed by how much senior stakeholders value your ideas and analysis. I feel proud that my idea went to market and offered our customers a frictionless application journey without impacting their credit score.
I’m completely new to the credit card world, which has made it challenging. But I’ve received loads of support from my team. If I have any questions, they’re always more than happy to answer them and point me in the right direction.
