We know our success depends on helping our customers succeed. By championing potential, we can make a meaningful impact in our customers’ lives, and equip them to play a positive part in the economy and environment. We’re concentrating on bringing our purpose to life across three initial areas of focus.
As an organisation, we never stop learning. We investigate the latest technologies to open new possibilities for our customers.
We use our deep wells of data to understand our customers better. And we invite the best of industry in so we can keep improving how we do what we do.
This curiosity extends to our people too, and we make sure they have the tools and the ability to learn in ways that suit them.
We know that climate change is one of the greatest challenges facing our planet, and we intend to do our part to lead the transition to a green economy. We’re a leading lender to the UK renewables sector, and we’re helping shape our customers’ behaviours.
We’re already the UK’s biggest bank for enterprise. We’re now working to remove barriers which prevent people and groups from reaching their entrepreneurial potential. And with our free Business Builder course and our intensive Entrepreneur Accelerator scheme, we’re helping more people than ever to start and scale-up their businesses.
Our people benefit from our commitments as well, with our three stage Entrepreneurial Development Academy fostering a growth mindset, and the skills to back it up.
