Innovation

Innovation is a key source of our competitive advantage. In a changing world, we strive to ensure that our product portfolio meets consumers’ evolving needs. Every choice we make about how we innovate strengthens our purpose.

We identify opportunities through consumer research, customer feedback, key market and scientific trends. We address those needs by developing creative, superior solutions, so we can provide consumers with better products, while innovating to improve resilience, flexibility and productivity.

	Hygiene Finish Powerball Ultimate Plus A new, premium Finish detergent with a unique tab design, enhanced fragrance perception and outstanding cleaning, using patented Cycle Sync Technology, which we developed with Novozymes.
Health Dettol powder to liquid handwash This innovative powder-to-liquid gel solution is a big step forward for sustainability, protects consumers from 99.99% of germs, and offers them a better experience than rival products.