Data Analytics

"PwC is really varied each day."

What do you get up to in your job?

Working in the Technology and Investments marketing team for PwC, specialising in Data and Analytics, is really varied each day. I could be working from the office, at home, taking visits to the Science Museum (we’ve recently sponsored the Our Lives in Data exhibition), or visiting the build of our new data lab in one of our offices.

What made you want to work in technology?

During my seven years at PwC, my roles have been wide-ranging. In the last four years, I’ve had a specific focus on enhancing PwC’s position as the tech employer of choice, which led me to data and analytics and now, technology and investments marketing. I have actively sought positions in the tech space, as I find it very interesting and know it’s at the forefront of many business needs.

What do you enjoy most about your role?

I love its fast-paced nature. Producing campaigns I’m proud of and seeing them have an impact is extremely rewarding. At the moment, I’m really enjoying exploring new technologies, such as AI, robotics and drones, and seeing how these will impact the future of work and business.

What’s your biggest challenge?

To change the perception that PwC is “just an accountancy firm”. We’re doing so much in the tech space, but it takes a long time and a lot of hard work to change people’s perspectives.

What are you doing to change perceptions of PwC being an accounting firm?

I actively work on marketing campaigns to bring to life the services we offer in data and analytics, and technology as a whole at PwC. This can include highlighting how our clients monitor their data governance process, to forensic investigative analytics. Showing how we’re getting involved in technology helps tackle the statement “I didn’t know PwC did things like this”. You can find out more about the projects we are working on via our data blog.

What have you achieved at PwC that you are most proud of?

In the next couple of weeks we launch our first UK data lab, a physical space where we can host data and analytics sessions for our clients. This is a project I have seen from concept all the way through to managing the build timelines and thinking about the networks in our offices. This project has really helped develop my technology knowledge, which I’ve found challenging but also very rewarding. I’ll be very proud when the data lab is officially opened.

Have you been involved in any technology initiatives at PwC?

Right now, I’m heavily involved in our Women in Tech initiatives. Recently, we held two events at the Science Museum to launch our Women in Tech: time to close the gender gap report. In the afternoon, 80 girls aged 14 to 16 from local London schools enjoyed a visit to the Science Museum. With a mixture of speakers and a workshop where the girls worked in teams on tasks requiring coding, soldering, design and more, the event really changed perceptions of what a career in tech involves.

Later in the day, over 100 business leaders and representatives from the government and education sectors gathered together to hear the findings from our research and discuss how we can work together to address the gender gap in technology careers.

What has surprised you the most about your role?

When I first started working at PwC, I wouldn’t have expected to be where I am now. It surprises me how supportive my managers have been when I’ve wanted to explore new roles internally. The focus on self-development is really important at PwC, and I’ve not been hindered by trying something new.

What do you think is the biggest misconception about working in tech?

That you have to be “techy” - I don’t know how to code. Working in tech marketing, you need an understanding of technology but it’s not as scary as you think. Technology is and will impact every aspect of our lives, it’s not its own separate thing.

What advice would you give a woman trying to pursue a career in technology?

Go for it and don’t be afraid to ask questions! There are some phrases I come across that mean nothing to me, but as soon as I ask, and someone explains it, I then understand. No one expects you to know everything, especially in technology when things are ever-changing.